In 2009, the production studio IMAGI was about to release one of my favorite anime as a kid: Astro Boy. Excited, I asked my employer if I could create a mock project for the job. I imagined that IMAGI had given us a budget to work on a movie tour, and that it would eventually have a booth advertising for the movie. Although the project did not become a reality, I have learned a lot of creating the mock project, from conceptualizing to ensuring everything fits within a schedule and budget.

Quick sketch of ideas I had in mind.

I wanted a grand sculpture at the opening, giving the audience a photo opportunity.

Displays I visualized for individual areas throughout the booth.